This, teamed with a great battery life and customizable clock faces, made it a must have for many. The watch shipped to backers in 2013, and although it received mixed reviews, it had a wonderful black and white e-paper display. In 2012, Pebble Technology launched a Kickstarter for their own smartwatch and raised a then record $10 million to create the Pebble watch. However, a long while ago, just while the market was awakening, one other company made their mark on this growing tech market. But they don’t totally control the market as they do with their smartphone operating systems, with companies like Samsung, Fitbit and Huawei all having solid offerings in this market. Both Google and Apple, as expected, are major players in this market, with their WearOS and Apple Watch respectively.
But it’s only within the last decade that they’ve come into many people’s spheres of daily use. Smartwatches aren’t a new thing - you can even trace their use back to the 1980s.
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